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I've been using Pretty Links Pro for 4 or 5 years now and I'm converting many of my websites to Better Links. Why? The interface is nicer. It's faster and more intuitive. There's a great development team behind it. Betterlinks is an all-in-one solution for managing your affiliate links. It's a simple plugin that anyone can use to create and link to any short link or track all of their affiliate links. While there are other similar plugins, Betterlinks is one of our favorites when it comes to tracking your affiliate links.
EmbedPress is a high-quality Google Drive plugin that lets you embed nearly any type of file on your WordPress site. You can connect it to a plethora of web services using only the URLs of your videos, audio files, maps, etc. You can also leverage subfolders without navigating away from the built-in interface.
BetterLinks is a new link manager plugin. It comes in a free version and a pro version and it has a lot of features for a new plugin. My interest was sparked when I saw that BetterLinks is from the WPDeveloper team. I own some of their other plugins and have found their products to be solid and support to be good.