How To Start Your Own SEO Marketing Agency Business: Complete Guide

SEO Marketing

Starting a SEO marketing agency business is a bit different from launching any other type of business. Even before you start your SEO marketing agency business, it is important to come up with a proper plan first. In this comprehensive guide, we will show you everything you need to know to help you get started with your SEO marketing agency.

Table of Contents

Know Your Industry And Pick A Niche For Your Agency

The first thing you need to do to start your SEO marketing agency business is research. Learn about the industry, identify competitors, and analyze trends. 

How To Start Your Own SEO Marketing Agency Business: Complete Guide 1

Afterwards, you should focus on choosing a niche or a specific target market for your SEO marketing agency business. For a startup, it’s best to pick a niche where you already have established networks, or at least one you are familiar with. You can always expand into larger markets eventually as your business grows.

Form A Legal Entity For Your SEO Marketing Agency

SEO Marketing

After planning out the details and doing your research, you have to create a legal entity for your SEO marketing agency business. 

This will protect you from liabilities and help you save money on taxes. By creating a seperate, legal entity for your SEO marketing agency, you will also gain more credibility and have an easier time getting investments or loans for your business.

Apply For All The Required Permits And Licenses

All businesses must have all the mandatory permits and licenses to continue their work in the industry. This goes for a SEO marketing agency business as well.

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Plan Your SEO Contracts And Pick A Pricing Structure

After deciding which market you should serve, and taking care of all the legal paperwork to do so, you should strategically plan your SEO contracts. These contracts will bind you to your clients and clearly spell out what responsibilities your SEO marketing agency will be undertaking, as well as other necessary details.

You should also plan how you want to charge your clients. Typically, most SEO marketing agencies follow three types of pricing structures.

👉 Hourly: For minor SEO services, such as keyword research and website audits, you can charge your clients on an hourly basis.

👉 Fixed: This type of pricing model can be great for projects that include a combination of SEO services such as on-page optimization or SEO consultation. 

👉 Retainer: This is better for established agencies, and involves putting your clients on a monthly retainer pricing model according to their budget and needs.

Build A Brand Identity For Your SEO Marketing Agency

Of course, you will also need to focus on building your brand identity. After all, if you are going to offer your SEO marketing services to others, you need to be able to market your own business first. 

Building your brand identity involves many different tasks, and one of the most important among these tasks is creating a website for your SEO marketing agency.

With a website, not only will you be able to reach out to clients more easily, but you will also be able to show your clients who you are, what services you provide, and what your agency’s vision is.

Create Your SEO marketing Website In Under 10 Minutes

Don’t worry, building your SEO marketing website doesn’t have to be costly, nor do you need to bother with codes. You can easily create a stunning SEO marketing website on WordPress with SEO Tab, a free, ready Elementor template pack from Templately. Take a look at it below.

SEO Tab is a fully responsive website template pack for Elementor, one of the most popular drag-and-drop page builders for WordPress. 

This means that you do not need to touch a line of code to build your SEO marketing website with this template; just insert the page into your WordPress website, add your content and you are good to go. 

But to do this, you first need to install a few essential plugins.

Things You Need To Create SEO Marketing Agency Website

👉 Elementor: As mentioned earlier, if you want to create your SEO marketing agency website without coding, then you need to install the page builder Elementor

👉 Essential Addons for Elementor: The SEO Tab website template pack is built with both Elementor and Essential Addons for Elementor, which is one of the most popular addons for Elementor with 900,000 active users and more than 70+ stunning elements. You need to install and activate Esssential Addons on your website.

👉 Templately: In order to use the SEO Tab ready Elementor template pack, you need to sign up for an account on Templately. Signing up is completely free. You will also have to install Templately WordPress plugin  on your website.

If you are done installing these three plugins, then follow these steps below to create your SEO marketing agency website with this ready Elementor template pack from Templately.

Step 1: Insert SEO Marketing Elementor Template

First, create a new page in your WordPress dashboard by navigating to Pages→ Add New. Once your page has been created, click on the Edit With Elementor button at the top. This will load the Elementor Editor for you.

SEO Marketing

Once the Elementor Editor is done loading, all you have to do is click on the blue Templately icon. You should see a pop-up window open up from where you can search for the SEO Tab template. Choose any of the premade pages you like and simply insert them into your site.

SEO Marketing

For this tutorial, we are going to start with the SEO Tab Home Page. When the page template has been inserted, it will show up in the Elementor editor like this.

SEO Marketing

Step 2: Add Your Own Content & Customize The Template Design

You can customize each of the pages in your SEO marketing agency business website and add your own style to them. To do this, simply use the Elementor Editor on your left-hand side and play around with the options in the ‘Content’ and ‘Style’ tabs. 

Change the background color, images, typography, and more until you are happy with the look.

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Step 3: Preview Your SEO marketing agency business Website

One of the best features of Templately is that it lets you save your website design on its own cloud storage known as MyCloud. This is a great option that’s very useful in case you want a backup of your website design or reuse them again.

To save your SEO marketing website design to Templately, right-click on anywhere on the page and click on ‘Save Page To Templately’. 

SEO Marketing

Just like that, you have created your SEO marketing agency business website. Amazing, isn’t it? If you want, you can preview your design to see how your SEO marketing website will look when it is finally published.

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Tips & Tricks To Grow Your SEO Marketing Agency

It’s not simply enough to just start your own SEO marketing business, you also have to put in some effort to help your business grow. Here are some simple tips and tricks that can help you grow your SEO marketing agency business.

Participate In Online Communities

For any business, you can reach out to more clients by building your online presence and community. SEO marketing agency businesses are no exception. The easiest way to create your community online is by participating in forums, and social media groups. This could include Facebook groups, Reddit threads, and more. 

Use Social Proof To Attract More Clients 

You can also get more revenues for your SEO marketing agency business by using social proof marketing. This is a strategy where you show your website visitors that other people are recommending your SEO marketing agency business, which will help them have more faith in your business as well.

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Using NotificationX, you can leverage social proof by displaying stunning pop alerts on your website every time someone visits, recommends, or rates your SEO marketing agency business. You can even display sales notifications, review teasers, and Twitter tweets too. 

Want to see it in action? Take a look at these websites below to see how they are using NotifcationX to gain trust and skyrocket their business.

With these simple tips and tricks, you can go a long way to help grow your SEO marketing agency business.

Wrapping Up

So now you have learned everything you need to know to start your own SEO marketing agency business. 

We would love to hear your feedback. If you have found this guide helpful, let us know in the comments below, or subscribe to our blog for tutorials, news, and updates.

Picture of Tanaz


Tanaz is a content creator who has a passion for writing--be it for tech products, book reviews, or film recommendations. She has a Bachelor's degree in Business Administration with a major in Marketing. Her hobbies include blogging, reading, and obsessing over all things Disney

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