The Complete Guide to Start & Run A Successful WordPress Agency [2023]

With WordPress powering up the vast majority of websites in the world today, now is the best time to start your WordPress agency. Of course, launching and running a successful WordPress agency is as rewarding as it is challenging. But with a proper plan, you can get started easily and help WordPress users around the world with your services.

WordPress Agency

If you love WordPress and want to dive deep into the community by providing your own services as a WordPress agency, then grab a pen and a notebook. In this complete guide, we are going to give you the full tutorial for starting and running a successful WordPress agency.

Table of Contents

How To Start Your WordPress Agency: A Quick Checklist

Obviously, if you have been thinking of starting your own WordPress agency, you must have some experience and ideas about what kind of services you want to provide, who you want to provide the services for, and the type of people you would need to recruit. However, it’s not enough to simply have some vague ideas. You should have a clear, concrete plan before you start your agency business. Here’s a quick checklist that you can use to do this.

Clearly Define Your Mission And Goals

One of the first things you need to do when starting your WordPress agency is defining your mission and goals. Defining your mission statement will help your clients understand why they should choose you and how you can help them. 

After defining your mission clearly, you need to set specific, realistic goals for your WordPress agency and figure out the steps on how you can achieve them. Ask yourself what you want your WordPress agency to accomplish in a month, or two months or a year. It’s important to keep in mind that things may not always go as you plan, but by setting goals in the first place you will be able to know the direction you want your WordPress agency to take. 

”When we started our web design agency, we made sure to set realistic goals for what we wanted to achieve, along with a specific plan and timeline. This helped us to navigate our early years and find our bearings”, Donald Chan, the founder of Singapore-based web design agency, IMPACT. 

Select A Unique, Memorable Name

Obviously, you want people to remember the name of your WordPress agency. To do that, you need to pick a name that is easy-to-spell, unique, catchy and also related to your business.

But that’s not where it ends. You also have to make sure that the name of your WordPress agency is available on social networking sites and for getting your own domain as well. So even though this step may seem easy and simple, you should definitely put some thought and effort into naming your WordPress agency.

Choose What Services You Want To Provide

There are many different types of WordPress agency, each focusing on different niches. Some agencies focus on SEO services, some focus on web development, product design or even digital branding. Figure out what services your WordPress agency will provide, and choose your target market accordingly.

Form A Legal Entity & Get Required Licenses

By now you have a basic plan laid out for your WordPress agency. Next, you need to form a legal entity for your business to protect yourself from liabilities. When you create a legal entity for your business, it will be treated as a separate ‘person’. Therefore, your personal assets will be safe should your WordPress agency face any severe loss or other issues.

You should also have separate bank accounts and credit cards for your WordPress agency. This will help you keep your personal and business financial statements separate, which is useful for many reasons. You will be able to track your finances better, make more accurate decisions, and evaluate your agency’s actual performance.

Finally, you also need to get all the required permits and licenses for your WordPress agency. The kind of paperwork you will need to file will depend on what kind of WordPress agency you want to run, and the laws and regulations in your business location.

Build A Stunning Website For Your WordPress Agency

Every WordPress agency absolutely must have a stunning, responsive and interactive website. After all, your industry is focusing on digital products, so having a beautifully designed website will be a great way to create a lasting impression on potential clients. You will be able to showcase your skills, the expertise of your team, your previous work and detailed information about your agency’s history and the services you are providing. Take a look at some of these beautifully designed WordPress agency websites for ideas.

There is no need to spend a fortune to build an amazing website for your WordPress agency. Later on in this blog, we will show you step-by-step guidelines on how to create your WordPress agency website. But before you start worrying about the design and responsiveness of your website, let’s take a look at the things you need to start your WordPress agency website.

Get Your Own Domain & Managed Hosting Provider

The very first thing you need to do when creating your WordPress agency website is getting your own domain. Your domain name is essentially the address of your website, which users will enter in their browser to visit your site. 

Once you have your own domain name, it’s time for you to choose a managed hosting provider for your WordPress agency website. There are several reasons why we recommend getting a managed hosting provider. You will not have to worry about installing or updating the software or spend hours troubleshooting each issue yourself. Check out our post on the best managed hosting providers for your WordPress website.

Best Managed WordPress Hosting Recommendation

Looking for the right managed hosting provider for your WordPress website? Check out our recommended list here.

Select A Ready WordPress Agency Website Template

After getting your own domain and hosting provider, it’s time for you to think about the design and layout of your WordPress agency website. As we mentioned earlier, there is no need to spend a huge amount of money to create your agency website. You won’t even have to waste time dealing with lines of codes. All you need is the page builder Elementor, and some ready, WordPress agency website templates.

The Complete Guide to Start & Run A Successful WordPress Agency [2023] 1

Elementor is one of the most popular, drag-and-drop page builders that you can use to create websites without any coding. It comes with over 90 amazing widgets or ‘elements’, which you can drag and drop into any section of your page to create your website. 

If you want, you can go a step further and enhance your page building experience with Essential Addons For Elementor, which comes with an additional 70+ powerful elements and is beloved by over 900,000 happy users.

Now, when you are designing your website with Elementor, you can choose to create the entire layout of your website from scratch. Or, you can choose to go for ready Elementor templates instead. With these templates, your website will come pre-designed with content, widgets and layouts. All you have to do is add your own content, modify the colors or any other part to give it your own personal touch.

There are tons of places where you can get ready Elementor templates for creating your WordPress agency website. One of the best among these is Templately, the ultimate templates cloud for WordPress. With Templately, you can get access to more than 900 stunning ready Elementor templates to instantly create your website with a single click.

What’s more, Templately also comes with an amazing cloud storage and collaboration feature that lets you save your designs on cloud and share them with your team to build websites faster than ever. 

Want to take a look at some of the best ready Elementor templates from Templately that you can use for your WordPress agency website? Here are our top picks.

Unigency: A Multipurpose WordPress Agency Template

One of the most popular WordPress agency websites  templates from Templately is Unigency. This gorgeous ready Elementor template pack comes in two different flavors: a light mode version and a dark mode version. Each version of the template comes with 7 ready pages and blocks to help your create your WordPress agency website instantly.

StudioX: WordPress Design Agency Website Template

StudioX is another beautifully designed WordPress agency website template for those who want to create a WordPress design studio agency or offer similar services. This ready Elementor template pack features soft, muted colors, simple yet elegant forms and an eye-catching interactive layout to help you create your WordPress design agency or creative agency website.

SEO Tab: Elementor Template Pack For SEO Agency

If your WordPress agency will focus on SEO marketing and related services, then you can check out SEO Tab from Templately. This free ready Elementor template pack is perfect for anyone who wants to start their own SEO marketing agency or a digital marketing agency website on WordPress. 

Dlab: WordPress Digital Agency Website Template

Another beautifully designed WordPress agency website template is Dlab digital agency website template pack from Templately. Featuring beautiful illustrations, four ready pages and stunning Call To Action buttons, Dlab is a great choice for any WordPress digital agency.

These are only four out of hundreds of ready templates available in Templately. So, if you are looking for the best place to get ready Elementor templates, you should give Templately a try as there are tons of templates to choose from, in addition to a powerful cloud collaboration feature to save and share your website design.

How To Build A WordPress Agency Website In Elementor

In this section, we will give you the full step-by-step guide to create your WordPress agency website. But first, you will need to install some essential plugins.

Things You'll Need To Create A WordPress Agency Website

☑️ Elementor: Obviously, if you want to create your WordPress agency website without coding, you will need a visual, drag-and-drop page builder. The best and most popular one for the job is undoubtedly Elementor

☑️ Essential Addons For Elementor: As mentioned earlier, Essential Addons For Elementor is one of the most popular widget addons that you can use to enhance your Elementor page building experience. It’s strongly recommended that you install and activate this plugin on your WordPress website.

☑️ Templately: Since this tutorial features some of the best agency website templates from Templately, you will need to sign up for an account on Templately and install the plugin on your WordPress website.

If you are done installing these plugins, follow the steps below to create your agency website on WordPress.

Step 1: Insert Your WordPress Agency Website Template

First, you will have to create a new page from your WordPress dashboard by navigating to Pages→ Add New. Afterwards, click on the Edit With Elementor button at the top. This will load the Elementor Editor for you.

SEO Marketing

Once the Elementor Editor is done loading, click on the blue Templately icon. You should see a pop-up window open up from where you can search for your preferred WordPress agency website template.  

WordPress Agency

For this tutorial, we are going to use the Unigency dark mode template. When the page template is inserted, this is how it will show up on your website.

WordPress Agency

Step 2: Add Your Own Content & Customize The Template

Now it’s time to customize WordPress agency website. To do this, simply use the Elementor Editor on your left hand side and play around with the options in the ‘Content’ and ‘Style’ tabs. 

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Step 3: Save & Publish Your WordPress Agency Website

If you are done customizing your WordPress agency website, you can save your design with Templately’s unique cloud collaboration and storage feature. Right click on anywhere on the page and click on ‘Save Page To Templately’.

WordPress Agency

Just like that, you have created your WordPress agency website. Preview your website to see how it will look when it becomes live. When you are ready to share your website with the world, feel free to hit the ‘Publish’ button.

WordPress Agency

Choose A Pricing Model For Your WordPress Agency

So you have created a legal entity for your WordPress agency, got your domain and managed hosting provider and created a stunning, responsive website. Now it’s time to decide on your pricing model.

For most WordPress agencies, having a recurring revenue model is the best and most sustainable approach. With a recurring revenue model, you would charge your clients a monthly or yearly fee for your products and services. This is a better practice than one-off sales, which would require you to spend time and money on constantly seeking out new customers.

There are several ways you can create recurring revenue for your agency. If you are providing WordPress products, plugins or tools, you can offer monthly or yearly licenses, support and updates. Similarly, you can offer subscriptions to clients if you are providing web development, marketing, or other services.

Build And Grow Your Online Presence

WordPress Agency

To make sure your WordPress agency can survive the competition, it’s important to connect with your target audience instead of only focusing your energy on acquiring them. The best way to do this is by communicating with them online. Take time to invest in email marketing campaigns, be active on social media platforms and participate in online forums and support groups. This way, you will be able to find and connect with your customers and even find inspiration for new ideas.

More Tips & Tricks For A Successful WordPress Agency

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Running a successful WordPress agency is an on-going process, but with the right growth hacks and strategies, you can efficiently boost your sales. If you want to find out more, then make sure to check out our tips and tricks on how to run successful marketing campaigns on WordPress and grow your business.

Wrapping Up

So, are you ready to kickstart your WordPress agency business? If yes, let’s have a quick recap of the things you’ll need to do.

Key Takeaway:

☑️ Have a clear mission & set realistic goals.

☑️ Choose which services you will offer.

☑️ Pick a unique but memorable name.

☑️ Form a legal entity & get required permits.

☑️ Get your own domain & hosting provider.

☑️ Create a stunning WordPress agency website.

☑️ Choose an appropriate pricing model.

☑️ Build your online presence & grow your business.

If all of these tasks make you feel a little overwhelmed, don’t worry. Starting your own WordPress agency business is not supposed to be a piece of cake, but if you follow this guide, you’ll find that it can be easier than you think.

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