Effective Marketing Strategies To Boost Holiday Sales On Your eCommerce Store

Effective Marketing Strategies

Excited for Christmas and New Year holidays? So are we. With 2020 coming to a close, now is the time for you to plan effective marketing strategies for your business. This is your final chance to boost eCommerce sales before the year ends. So get ready to dive deep into this blog post; we are going to give you some ideas on how to boost sales in the holiday season and end this year on a fantastic note.

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What To Expect This Holiday Shopping Season

This holiday shopping season is predicted to bring good news for businesses, particularly for those who are running online businesses. On November 23rd, the National Retail Federation announced that they are expecting holiday sales to rise between 3.6 percent and 5.2 percent over 2019 despite the challenges of the COVID-19 pandemic

Effective Marketing Strategies

That’s amazing news for online stores because you are looking at around $755.3 billion and $766.7 billion in sales this year. 

Moreover, to maintain social distance, over 60% of shoppers are choosing to do their Christmas and New Year shopping online.

Effective Marketing Strategies

So if you have a website for your business, then now is your chance to boost eCommerce sales and make the most of 2020.

8 Effective Marketing Strategies To Boost Sales This Christmas & New Year

No matter what kind of business you are running, coming up with effective marketing strategies for your store can seem like a daunting task. But with some research, creativity, and a bit of hard work, you will be able to skyrocket your sales this winter. Here are some tried and tested marketing strategies that will help you earn more revenues during this Christmas and New Year.

Plan Your Christmas & New Year Promotional Offers

Effective Marketing Strategies

As always, the first step is always to plan your promotional offers for the holiday season in advance. Check for what’s trending in the market, try to understand your target customer’s spending habits. Then, take a look at what your competitors are doing. Next, come up with unique promotional offers that will be of value to your customers during the Christmas and New Year shopping seasons.

Design A Festive Christmas & New Year Landing Page

Special holiday promotional offers should be displayed on attractive and festive landing pages. The reason? Not only will it attract customers, but it will also get them into holiday shopping spirit and encourage them to browse your offers. So, if you want to get more sales, then you should definitely add creating a Christmas or New Year’s landing page to your list of effective marketing strategies.

Don’t worry, creating a Christmas or New Year themed landing page does not have to be expensive or time consuming. In fact, if you use the drag-and-drop page builder Elementor, then you won’t even have to bother with codes or hiring website designers. All you have to do is use ready Elementor templates for Christmas or New Year and insert them into your website.

For ideas, check out these amazing Christmas and New Year ready Elementor templates from Templately. Using these templates, you can easily create stunning, festive Christmas & New Year landing pages with a single click.

Prepare Email Marketing Campaigns To Promote Offers

Email marketing is one of the most effective marketing strategies to get more sales. Of course, you have to put some thought into it and come up with catchy, interesting, and precise subject lines to convince your audience to read your emails. 

If you want, you can research Christmas or New Year themed catchphrases for your email subject lines. You can also make your emails interesting by using ready email templates for your email marketing campaign. For instance, Stripo has some beautifully designed templates for email marketing that you can use for your email subscribers.

Effective Marketing Strategies To Boost Holiday Sales On Your eCommerce Store 1

Share Your Campaigns On Social Media Accounts

Social media is a great place to promote your Christmas and New year’s offers. Nearly 3.8 billion people in the world today use one form of social media platform or another. So sharing your promotions and campaigns on social media is definitely one of the most effective marketing strategies to boost eCommerce sales for your business.

Effective Marketing Strategies

You can manage cross-posting your promotional campaigns on social media platforms by using WordPress social sharing plugins like SchedulePress (Formally known as WP Scheduled Posts). This is an advanced content management solution for WordPress that comes with an Auto Social Sharing feature to instantly share your promotional content on Facebook, Twitter, and other popular platforms.

effective marketing strategies

Besides this, with SchedulePress you can also get an interactive Schedule Calendar to plan your promotional content in advance, an Auto Scheduler to automatically schedule your posts, and much more.

Create Gift Bundles For Christmas & New Year

Effective Marketing Strategies

Since Christmas and New Year is actually the prime time when people shop for gifts for their loved ones, you can create a gift bundle by grouping several of your products together and offering them at exclusive discounts. This way, you can create actual value for your customers and boost eCommerce sales.

Boost Sales With Social Proof Marketing Strategies

Customers will often purchase a product if they see that other people are buying it too. So, if you want to boost eCommerce sales, you can show your customers that others also love your products and offerings. This kind of strategy is called social proof marketing.

Social proof is one of the most effective marketing strategies that is used by all kinds of businesses, and you can easily use it on your WordPress website with the help of NotificationX. This is an all-in-one advanced marketing solution for WordPress that is trusted by over 20,000+ businesses

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With this marketing tool, you can create eye-catching sales popup alerts every time someone makes a purchase and then display them on your website. When a new potential customer visits your site, they will see these alerts and feel more encouraged to also purchase from you.

Black Friday Marketing Campaigns

That’s not all; with NotificationX you can also display review teasers, comments, visitor counts, and much more in the form of attractive notification alerts on your web pages. This way, you can leverage social proof to boost eCommerce sales on your WordPress website.

Display Offers With Stunning Optin Bars & Countdowns

If you want more ideas for effective marketing strategies, then don’t forget to add optin bars to your list. These look like small banners that you can place at the top or bottom of your web pages to announce your sales promotions, discounts, and other offers.

Effective Marketing Strategies To Boost Holiday Sales On Your eCommerce Store 2

It is quite easy to create these banners and make them attractive to site visitors. In fact, with NotificationX, you can build these types of WordPress notification bars without any coding. You can add eye-catching Call To Action buttons, and animated countdown timers to create even more urgency in your site visitors and encourage them to make a purchase decision.

If you want more freedom in designing your optin bar, you can use NotificationX with Elementor to add any kind of content in your optin bar and make it stand out to your site visitors. Check out the tutorial below to see it in action.

Design Christmas or New Year Themed Pop Ups

Speaking of Elementor, did you know you can use Elementor Theme Builder to design stunning popups for Christmas and New Year? This is one of the most popular and effective marketing strategies used by businesses to get more conversions on their website. You can use these pop ups on your website during the holiday shopping season to offer exclusive discounts, get more email subscribers, or for any special announcements.

That wraps up our post on effective marketing strategies that you can use to boost sales during the holiday season. Now get started and prepare to end 2020 on a high note for your business. 

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Tanaz is a content creator who has a passion for writing--be it for tech products, book reviews, or film recommendations. She has a Bachelor's degree in Business Administration with a major in Marketing. Her hobbies include blogging, reading, and obsessing over all things Disney

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